Adverserve
Logo Redesign, Brand Identity, Website Design,
Stationary & Marketing Collateral
Adverserve is a dynamic and innovative media agency and leader in online and offline advertising, sought a complete rebrand to reflect their modern and sophisticated approach. I redesigned their logo to be more dynamic and crafted a fresh, contemporary brand identity. This rebrand highlights their expertise in creating impactful marketing campaigns and reinforces their role as innovators in the marketing landscape.
LOGO
Adverserve's word mark was retained, and the logo was updated for a modern look that reflects their focus on ad tech and digital advertising, enhancing their identity and market presence.
KEY VISUAL
The wordmark forms the key visual in the brand design.
COLOR SCHEME
The existing color spectrum was retained. The characteristic primary color Chartier Red has been complemented by the contrasting tones Borgonha and Navy Blue.
DESIGN SYSTEM
The design system, like the brand, is flexible and user-friendly. It comprises three main layers – key visual, image, and text.
BRAND GUIDELINE
The brand guideline ensure consistent design and messaging for both employees and external partners, maintaining a unified brand identity across all interactions.
